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Whoop it up!

Posted on: May 1st, 2012 by Amy Martin No Comments

What is a whoopie pie? Besides deliciousness, it’s basically part cookie and part cupcake transformed into a ridiculously good sweet-treat that, if done right, can turn any bad day to good. Jennifer Brya and Karen Linkins whip up these tasty little delights on nights and weekends when they aren’t busy with their day jobs – both are health researchers. Together, they launched Whoopie Pie Baking Company, creating goodies for catering gigs (bridal showers, bachelorette parties and high-end wine tastings in our city) and Valley residents.

Their light and fluffy cake “sandwiches” are available in various flavors and filled with their own frosting creation of buttercream and homemade marshmallow fluff. The pair creates fun, inventive flavor combinations like the “Get Lucky” (Guinness cake with Irish buttercream fluff) and “Morning Whoopie” (chocolate cake with espresso buttercream fluff), which gives them a nice and creative break from the ‘seriousness’ of their day jobs.

The pair strives to source from local purveyors wherever possible and promises that you’ll never find preservations or trans fats in any of their product. I recently had the chance to taste of few of their pies and holy wow! Special occasion or not, I want these every day. Every. Day. Their perfectly fluffy and spongey dark chocolate cake layers were rich and sweet (though not too sweet to impose a sugar overload since the middle is slathered with their thick, marshmallow-y frosting). The texture was spot on – soft and moist – these babies were definitely fresh-baked. My personal favorites were the Classic Whoopie (chocolate with vanilla buttercream fluff), the Coconut Whoopie (again, that to-die-for chocolate cake layer, but this time with coconut buttercream fluff –so good) and the star of the show, the Sweet & Salty Whoopie (chocolate with salted caramel buttercream fluff): ahh-mazing. I live for sweet/salty combos and this one lived up to every expectation I had had. If you only try one flavor, make it this one!

If you’re not much of a chocolate fan, the Pucker Up Whoopie might suit you better as it’s made with sweet, lemon cake and filled with lemon buttercream fluff. And, if their whoopie menu doesn’t have a combination you’re looking for, you can mix and match flavors to create your own combination.

Keep your eyes and ears open – the duo plans to expand to a permanent location here in the Valley later this year!

For more information on how to order your own, visit whoopiebakingco.com.

Disclaimer: Samples were provided complimentary to PhoenixBites for review purposes. However, this has no effect on our opinions and comments regarding our experience. View our Disclosure Policy for further explanation.

About the Author - Amy Martin

Author of Her Plate, Amy's love of food, cooking and all things culinary keeps her endlessly plotting what her next meal will be. Her pastimes include creating in (i.e. demolishing) her own kitchen and baking far more sweets than her tiny family could ever eat.

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