Genuine Concepts February Community Handle Announced

The Vig, The Little Woody, Linger Longer Lounge and Ladera Taverna y Cocina have partnered with Huss Brewing Company to support Boys Hope Girls Hope (BHGH) for the February edition of their Community Handle program.

Every month, Genuine Concepts hosts its Community Handle program at all of The Vig locations across the Valley including Arcadia, Fillmore, Uptown and McCormick Ranch. Just recently, the company decided
to include a handful of other concepts to the mix of supporters with The Little Woody, Linger Longer Lounge and Genuine’s latest project in Sunnyslope, Ladera Taverna y Cocina. The Community Handle is
a charitable program which features a participating brewery to sponsor chosen organizations within the greater Phoenix area. The Vig, The Little Woody, Linger Longer Lounge and Ladera have partnered with
Tempe-based, Huss Brewing Company’s Scottsdale Blonde to help support Boys Hope Girls Hope for the month of February. With each pint of Scottsdale Blonde sold, each concept and Huss will each donate
$1 to the Boys Hope Girls Hope organization.

The mission of Boys Hope Girls Hope (BHGH) is to help academically capable and motivated children-inneed to reach their full potential and become men and women for others by providing value centered
homes, opportunities, and education through college. It is their objective to serve promising, highly motivated children-in need with educational scholarships, academic support, enrichment opportunities, and
the resources scholars need to reach their full potential, which sometimes includes housing. Through BHGH, scholars gain access to the resources and support necessary to attain a college degree, become
true leaders in their communities, and break the generational cycle of poverty for themselves and their families.

BHGH of Arizona was established in 1989 with the opening of the Boys Hope Residential Home in Phoenix. The Girls Hope Home opened in Phoenix in 1998. The non-residential Community-Based Program
began in 2004 to increase the number of children served. BHGH of Arizona currently serves 90 youth: 16 in residence, 42 in the community-based program and 32 in college. Founded in 1977 in St.
Louis, Missouri, BHGH International has helped 15 cities in the U.S. develop programs. BHGH of Arizona is governed by a local board of directors and is 100% privately funded. All support raised for Arizona
youth stays in Arizona.

The Vig, The Little Woody, Linger Longer Lounge and Ladera have partnered with Huss Brewing Company to offer Scottsdale Blonde as the beer of the month. This particular brew is very well known within the
neighborhoods of each of these Genuine Concepts’ so it is sure to be a hit and will hopefully be a success in raising funds for BHGH! Stemming from many years of experience in the industry, Huss has become
a household name with beer connoisseurs throughout the valley.

Huss Brewing Company was founded and created in 2013 by husband and wife duo, Jeff and Leah Huss. The couple has over 25 years of experience in craft beer and working within the Craft Beer Industry between the two of them. The Tempe company has been on track to becoming one of Arizona’s fastest growing breweries and following their acquisition of Scottsdale’s Papago Brewery, was on track to finish
2016 as the third-largest brewery in the state behind Tempe’s Four Peaks Brewery and SanTan Brewing Co. in Chandler.

The team at Huss calls themselves a “Quality Lager with Aleworks Brewery with focus on American Craft Beer. ”The brewing company is located in South Tempe and has a new Tap Room with 20 revolving handles of beers brewed on site along with some of the best beers in Arizona, including Papago Brewery’s most popular, Orange Blossom Mandarin wheat beer. Huss has a slew of their very own beer types, with this month’s Community Handle choice, Scottsdale Blonde front and center. This German Style Kolsch is brewed similar to a lager and is Huss Brewing’s flagship beer. The local favorite is crisp, light and refreshing with a slightly sweet finish. It is a perfect choice for the warmer patio days ahead!

Each month, Genuine Concepts looks forward to the opportunity to give back to the community and show support in any way possible through the partnership of close brewer relationships and its local customer base. Come help support Boys Hope Girls Hope by ordering a Scottsdale Blonde anytime during the month of February at The Vig, The Little Woody, Linger Longer Lounge and Ladera Taverna y Cocina!