☰ Menu
Close

Now on Tap, Pacifico Celebrates with Adventures on Tap Tour

Posted on: June 27th, 2011 by Amy Martin No Comments

Pacifico recently wrapped up the Adventures on Tap Tour at their final stop, Seattle, Washington. The tour visited five specially selected cities (Phoenix, San Diego, Los Angeles, San Francisco, and Seattle) to build awareness for the Pacifico brand and celebrate light Pacifico being available on tap now.

They celebrated in each city using paint, etching, and sometimes even welding to turn five ordinary Pacifico kegs into works of art. Check out the keg decorated especially for Phoenix:

Phoenix Keg

Phoenix Keg

At the end of the tour, the kegs will be given to each area’s local sales team for retail promotion. Pacifico rounded a team of both local and specially selected artists that travelled with them on the roadtrip for keg-painting and wall-tagging. The artwork on each keg contained bits of inspiration from previous legs of the journey, and was also comprised of pieces collected from the specific excursions and stories relating to each keg’s city. Pacifico even reached out to their Facebook fan base asking for recommendations along their travels (favorite local spots, “can’t miss” hole in the wall restaurants, even haunted hotels!) joining in the locals on the conversation.

June 6th was the first stop on the tour… in our home city – Phoenix!

Check out a few photos from the event and the Phoenix wall-painting:

Adventures on Tap Phoenix

Adventures on Tap Phoenix

Adventures on Tap Phoenix

Adventures on Tap Phoenix

Adventures on Tap Phoenix

To keep up with Pacifico and join in on the conversation, visit facebook.com/PacificoBeer.

To read all about the Adventures on Tap tour and learn more about each of their stops, visit facebook.com/PacificoBeer.

 

About the Author - Amy Martin

Author of Her Plate, Amy's love of food, cooking and all things culinary keeps her endlessly plotting what her next meal will be. Her pastimes include creating in (i.e. demolishing) her own kitchen and baking far more sweets than her tiny family could ever eat.

More Posts by  | Website  | Follow Amy Martin on Twitter

Related Posts

Lisa Vanderpump smiling while sipping a cocktail, promoting her upcoming rooftop restaurant Wolf by Vanderpump in Scottsdale — featured by Phoenix Bites.

Wolf by Vanderpump Roars into Scottsdale: The Ultimate Guide from Phoenix Bites

Posted on: June 29th, 2025

Scottsdale’s Rooftop Revolution For almost 20 years I have been enamored by the Real Housewives franchise. (I mean, can we get an update on Alex McCord and her family already?!)... Read More
A vibrant display of colorful cocktails and small bites arranged on a deep blue table in front of a plush red banquette, promoting summer happy hour spots in Phoenix for 2025.

5 Must-Try Local Happy Hours in the Valley This Summer (2025 Edition)

Posted on: June 15th, 2025

If you’re like me, your version of self-care involves a crisp cocktail and a cozy corner. That’s why I went looking for the best local happy hours in the Phoenix... Read More

Be the first to comment!

Leave a Reply

©2025 PhoenixBites | Site Designed by WeDoDev

All rights reserved. Privacy Policy | Disclosure Policy | Sitemap