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Now on Tap, Pacifico Celebrates with Adventures on Tap Tour

Posted on: June 27th, 2011 by Amy Martin No Comments

Pacifico recently wrapped up the Adventures on Tap Tour at their final stop, Seattle, Washington. The tour visited five specially selected cities (Phoenix, San Diego, Los Angeles, San Francisco, and Seattle) to build awareness for the Pacifico brand and celebrate light Pacifico being available on tap now.

They celebrated in each city using paint, etching, and sometimes even welding to turn five ordinary Pacifico kegs into works of art. Check out the keg decorated especially for Phoenix:

Phoenix Keg

Phoenix Keg

At the end of the tour, the kegs will be given to each area’s local sales team for retail promotion. Pacifico rounded a team of both local and specially selected artists that travelled with them on the roadtrip for keg-painting and wall-tagging. The artwork on each keg contained bits of inspiration from previous legs of the journey, and was also comprised of pieces collected from the specific excursions and stories relating to each keg’s city. Pacifico even reached out to their Facebook fan base asking for recommendations along their travels (favorite local spots, “can’t miss” hole in the wall restaurants, even haunted hotels!) joining in the locals on the conversation.

June 6th was the first stop on the tour… in our home city – Phoenix!

Check out a few photos from the event and the Phoenix wall-painting:

Adventures on Tap Phoenix

Adventures on Tap Phoenix

Adventures on Tap Phoenix

Adventures on Tap Phoenix

Adventures on Tap Phoenix

To keep up with Pacifico and join in on the conversation, visit

To read all about the Adventures on Tap tour and learn more about each of their stops, visit


About the Author - Amy Martin

Author of Her Plate, Amy's love of food, cooking and all things culinary keeps her endlessly plotting what her next meal will be. Her pastimes include creating in (i.e. demolishing) her own kitchen and baking far more sweets than her tiny family could ever eat.

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