“Drink it Intern” Campaign Will Capture Global Beer and Food Culture Through First Person Perspective
To World of Beer Inc, the phrase “Drink It In” is more than just a saying — it is how they experience all the world has to offer. This year, the craft beer haven continues on its mission to engage in and cultivate conversations around craft beer and food with the debut of the “Drink It Intern” program. Designed as more than just a summer job, the internship program will select three candidates to create content through one-of-a-kind experiences and establish strong connections in the brewery industry. The intern adventures — highlighting unique stories untold in the craft beer community — will roll out via social content throughout the year.
“There are people out there who really understand the gravity of beer — how it can pull us back to familiar friends and good times, or push us toward new and exciting adventures,” said World of Beer’s CEO and President Paul Avery. “The ‘Drink It Internship’ is about sharing beer and encounters from around the globe and down the street — which is the foundation the original WOB tavern was built on, and we proudly continue to focus on today.”
With job seekers in today’s market looking for enriched professional experiences that can offer more than just a paycheck, the “Drink It Intern” program will serve as a dual benefit to both participants and World of Beer. The skills and relationships fostered throughout the internship will cultivate and translate into any career, allowing interns the opportunity to build their portfolio, while World of Beer will leverage the first-person perspectives to share unique and previously untold stories.
Even better — there is no “ideal candidate” for the “Drink It Intern” program. Anyone has the potential to be selected for the three spots, as WOB will be evaluating interviewees and candidates on various skill sets, from social media gurus, to aspiring photographers, wanderlust souls, published writers, everyday beer enthusiasts or those who simply always have their phone ready to capture memorable moments and share them are encouraged to apply. All candidates must be 21 or over.
World of Beer will be accepting applications for the “Drink It Intern” program from March 1 to March 26, 2016. There are two ways to apply:
- Candidates can share a one-minute video that expresses their passion and interest for the position.
- The videos should help World of Beer get to know interested parties better and should incorporate creativity. Uploading photos and sharing social networks can also be included.
- Interviewees can move their application to the “top of the pile” when they audition at one of WOB’s in-tavern interviews across the country.
o Wednesday, March 2
o Saturday, March 5
o Saturday, March 19
o Saturday, March 26
What exactly does it mean to be a Drink It Intern?
They are looking for:
- People who are all about exploring and sharing their experiences with friends
- Social media nuts who are always snapping photos of beer and food to share on social channels
- People who are passionate about beer and always looking to learn more
- Creative types like photographers, bloggers, videographers or simply really awesome tweeters
- Friendly folk who love meeting new people, sharing stories with strangers and catching up over a beer
- Outgoing personalities who can talk to anyone and carry the conversation
- Travelers who love to hit the road every chance they get
So what do you have to be willing to do?
- Learn all you can about beer
- Try new things
- Write blog entries, take photos and video, Tweet, Vine, Instagram, Facebook or all of the above
- Travel to domestic and international locations to meet brewers and attend beer festivals
- Be on camera and share your story with WOB fans across the country
- Have an awesome time trying amazing beer in envy worthy locations
How can you impress the hiring panel?
- Share your awesome beer pics
- Tell them stories about your favorite brewery or beer festival visit
- Demonstrate your passion for beer
- Show your outgoing personality
- Let them see the real you!
Candidates must be 21 years old to enter and will not be needed on a full-time basis. To upload an audition video or get more information, be sure to visit www.worldofbeer.com/drinkitintern.
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