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Knife & Fork Media Group Takes Bite out of F&B Marketing

Posted on: March 31st, 2016 by Taryn Jeffries 1 Comment

Knife & Fork Media Group Debuts March 31

When entrepreneur Susie Timm started a food events company in 2009, she had no idea it would spin off and grow rapidly into one of the nation’s most respected Marketing and Public Relations firms dedicated to specialty food and drink. Known for the past six years as Girl Meets Fork Marketing & Media, Timm has transitioned the firm’s name to Knife & Fork Media Group, officially launching today.

Susie Timm debuts Knife Fork Media Group

Photo by Carl Schultz

“Our growth in the food and beverage industry has truly been phenomenal,” said Timm. “We have more than 40 clients in five states and we’re growing every day. It was time for a name that accurately reflects who we have evolved into over the past near decade.”

Knife & Fork Media Group specializes in food and beverage public relations, marketing, social media, event strategy and branding.

Locally Timm and her team, work with brands like Osio Culinary Group, The Arizona Restaurant Association, Papa Murphy’s Pizza and more than a dozen other restaurants.

Nationally, Knife & Fork Media Group does public relations for brands like Brownie Brittle, Traina Foods, Pasta Chips and many more.

“Susie has a knack for telling the right story, one that resonates and gets noticed, about specialty food products and the people behind them,” said Louise Kramer, Communications Director for the Specialty Food Association.

Beyond food and beverage clients, the firm works with many non-food related brands in the Health and Beauty space, non-profit and retail sectors.

“Susie’s personal passion and commitment to the restaurant industry in Arizona is evident in all that she does for us. She has helped put our booming restaurant scene on the national map and has elevated the conversation significantly about all of the incredible restaurants and restaurateurs in the Desert Southwest. We could not be more pleased with her work on Arizona Restaurant Week and Arizona Breakfast Weekend. She and her team consistently and continually exceed our expectations,” said Steve Chucri, President, and CEO, Arizona Restaurant Association.

In addition to a name change, Knife & Fork Media Group will now be headquartered at 11811 North Tatum Boulevard, Suite 1065 in Phoenix. Knife & Fork Media Group employs three full-time and two part-time employees and works with numerous contractors on a project basis.

“We’ve worked with Susie and her team for nearly three years and have been pleased with their food industry expertise, responsiveness, and professionalism. With over 40 locations of Papa Murphy’s in the Phoenix market and growing, we need a marketing firm who acts swiftly, with confidence and continually secures media coverage and creative ways to continue our brand recognition—we’ve found that with Knife & Fork Media Group,” said Ed Holmes, Franchise Owner, Papa Murphy’s Pizza.

Knife & Fork Media Group has earned a reputation for being responsive, flexible and has experience with publicly traded companies, very large private businesses, and start-ups. Timm spent nine years as a banker and attributes much of her success to her unique perspective on the business side of public relations. “I can analyze a tax return and read financial statements with the best of them. I know this is a competitive advantage for our firm that has helped us pull ahead—I fully understand the business side of the industry and our recommendations are as strongly rooted in intelligent financial decisions as they are in creative positioning,” said Timm.

“Quite simply, Susie and her team do what they promise to do, every time. They are honest, enthusiastic and understand the ins-and-outs of what it takes to run a restaurant. I trust her implicitly and consider her a valuable advisor on many aspects of our business,” said Chef and Proprietor of Rusconi’s American Kitchen, Michael Rusconi.

Knife & Fork Media Group will be hiring additional team members over the summer as they ramp up for the busy time of year with their East Coast clients.

About Knife & Fork Media Group: Founded in 2010, Knife & Fork Media Group is a full-service Public Relations and Marketing firm specializing in specialty food and beverages. Knife & Fork Media Group consistently secures media coverage from media outlets across the world for a sophisticated portfolio of small, medium and large companies. For more information visit www.knifeandforkmedia.com or call 480-200-2766.

About the Author - Taryn Jeffries

Editor and Chief Eating Officer of PhoenixBites, 2017 Food Writer of the Year (Arizona Culinary Hall of Fame) Taryn grew up in a small town in Illinois with a doting Grandmother who taught her the way around a kitchen and that food is representative of love. Her current quest is to find the love in local dishes and the chefs behind them. In addition to running all things PhoenixBites, Taryn is also a freelance writer, sharing her insight on the best dishes and where to get them each and every month.

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One Response

  1. Corliss T. Scipio-Pearson says:

    Dear Susie,
    At your earliest, I would like to schedule an appointment. I have emailed my business card/menu. I wanted to provide a preview of my products. I hope it was received in a clear format. I look forward to conversating with you. Thank you

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