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Magimix Vision Toaster Review

Posted on: June 10th, 2013 by Amy Martin 57 Comments

Still stumped on what to get dad for Father’s Day? If he’s the kind of guy who enjoys all things ‘high tech’ (you know the kind, he probably has a few iDevices displayed neatly on his desk and might enjoy reading the latest on new apps and tech news rather than organizing his tackle box), then we just might have the gift idea for you… especially if he spends a little time in the kitchen! Upgrade up his morning on-the-go breakfast routine with a new Magimix by Robot-Coupe Vision Toaster.

Who knew toasting bread could be so high tech? This cutting-edge toaster actually makes it fun to stand around waiting for your perfectly-browned toast to pop up because you can watch it happen!

I had the opportunity to test one of the Vision Toasters and was ecstatic since I’ve been eyeing them on Williams-Sonoma’s website for a while. I’m a carb gal, so more often than not, my mornings start with a toasty piece of bread slathered with butter and maybe a smear of jam or local honey. Since I have a pint-sized person running rabid in my house, some days the distraction results in a couple cycles of burned toast until finally the perfect slice pops out. Don’t pretend that it hasn’t happened to you! The Vision Toaster completely prevents that since it has a glass viewing window (genius) that allows you to watch the entire toasting process in action. Whether you like your slice lightly toasted or darkly tanned, simply press the ‘stop’ button when it reaches your desired toastiness and it will pop right up. It couldn’t be easier.

Magimix Vision Toaster

Magimix Vision Toaster

Magimix Vision Toaster


Magimix Vision Toaster

Nice and toasted!

The toaster has 5 buttons on the front panel:

  • Toast – Pretty self-explanatory, the toast setting will evenly brown your bread on both sides.
  • Bagel – This setting gives you a wider slot to accommodate bagels and toasts only on one side, so the backside of your bagel still remains nice and soft… and warm.
  • Stop/Dial – This button controls how dark you want your toast and you can press ‘stop’ at any time to pop it up.
  • Reheat – I love this setting. Sometimes you just want a warm piece of soft bread… no more microwaving fresh bread to get it warm!
  • Defrost – This button is great for thawing out frozen pastries and breakfast treats and ensures that the inside is just as warm as the outside.  After defrosting is complete, the toaster automatically switches to the toasting setting. I hated throwing frozen pastries in my old toaster only to bite into a cold center.

Another huge bonus is how easy it is to clean. The front window panel folds down, allowing the crumb tray to slide out making it a cinch to get all of those toaster crumbs out. Have you ever frantically shaken your toaster over your trash can, watching all of those burnt crumbs fall out while thinking, “Gross… how long has that been in there??” Yeah, me neither. Cough, cough.

The toaster is available exclusively from Williams-Sonoma and comes in three colors to match your kitchen: Onyx Black, Red and Almond Cream, and retails for $199.95. Though it seem a bit of an investment for a toaster appliance, I can guarantee you’ll get plenty of ooh’s and ahh’s in your kitchen!

Magimix Vision Toaster available in three colors

Magimix Vision Toaster available in three colors

We’re so excited to announce that Magimix has offered to send one of our lucky readers their very own Vision Toaster in the color of their choice! Entry is easy, just follow the steps below.

THIS GIVEAWAY HAS ENDED. Congrats to our winner, Deb A.!

Purchase one for dad this Father’s Day (or if you’ve already got him covered, grab one for yourself!) at Williams-Sonoma.

The Fine Print: The giveaway is open to US residents 18 years or older. Winner will have 5 days to provide their address before another winner is chosen. In compliance with FTC guidelines, Magimix will provide the product to the winner, complimentary. PhoenixBites received a complimentary sample to facilitate the review. View our Disclosure Policy for more info. 

About the Author - Amy Martin

Author of Her Plate, Amy's love of food, cooking and all things culinary keeps her endlessly plotting what her next meal will be. Her pastimes include creating in (i.e. demolishing) her own kitchen and baking far more sweets than her tiny family could ever eat.

More Posts by  | Website  | Follow Amy Martin on Twitter

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57 Responses

  1. Meghan Finley says:

    Cinnamon Raisin

  2. Ashley Weaver says:

    English Toasting Bread!

  3. Sheena says:

    this toaster! i want it!! =)

  4. Jennifer B. says:

    Cinnamon Raisin Bread

  5. Mary Beth Elderton says:

    After a few years without one, I have just gotten a new bread machine, so I am going a little crazy trying different breads! We have been enjoying some poppy seed buns for sandwiches—yummy toasted!

  6. Laura says:

    I’d love to have a toaster like this to make bagels…yum.

  7. Karen Lynch says:

    Challah is wonderful toast for breakfast.

  8. Nicole Dz says:

    cinnamon rasian

  9. Janel M. says:


  10. Deb Anderson says:

    Garlic bread

  11. Amber says:

    Would love to toast some whole grain cinnamon raisin bread!

  12. Michelle Espinoza says:

    Yum, we need a new toaster so bad.
    cinnamin raisin bread sounds delish.


    would love to toast some sourdough!

  14. Margot C says:

    Trader Joe’s California Style Complete Protein Bread (stuff is awesome)

  15. Linda Poplees says:

    Italian would be perfect

  16. Anne Lehnick says:

    My kids enjoy frozen waffles and pancakes regularly, but we also have bagels and regular old wheat toast from time to time, too.

  17. Theresa J says:

    I would toast some hearty wheat

  18. Crystal Bess says:

    farmers’ market bread

  19. Diane T says:

    I make my own bread. This would be great for the onion dill I make for sandwiches

  20. Megan says:

    Homemade honey whole wheat bread!

  21. Jaime Ogus says:

    Homemade whole wheat bread! I make my own bread eat week and this toaster would be a fabulous addition to my kitchen.

  22. White, wheat, and muffins!

  23. Krista says:

    I am boring and just love white bread!!!

  24. Linda L says:

    Toasted whole wheat dill bread. Yum.

  25. Alicia says:

    Udi’s GF Bread ;D

  26. Robert Curtis says:

    i like 7 grain

  27. Misti says:

    waffles and white bread

  28. Patty Hancock says:

    I would use it for all kinds of bread! bagette, wheat, bagels, rye, sour dough

  29. Veronica says:

    This would be lovely for garlic bread (everyone here loves)… but great for the strawberry toaster waffles kids love and I’m sure plenty more!

  30. Sheryl E says:

    100% whole wheat!

  31. Angela Ivey says:

    French Bread then rub garlic on it!! yummmmm 😉

  32. Cyndi says:


  33. Monica Young says:

    Mmmm I’m thinking garlic bread or cheese bread sounds yummy

  34. James Kennedy says:

    Raisin bread!

  35. Raymond Langer says:

    Multi Grain Bread

  36. christy r. says:

    Sourdough !

  37. Douglas Houston says:

    English Muffin Bread

  38. cinnamon crunch raisin bagels–yum!

  39. latanya says:

    whole wheat bread

  40. Rust says:


  41. Lacey Burd says:

    Cinnamon Raisin 🙂

  42. Louis says:

    Whole Wheat Bread.

  43. Meryl says:

    Everything Bagels.

  44. Judith Smith says:

    Cinnamon raisin bagels.

  45. Blessie Nelson says:

    Garlic sourbread!

  46. Elena says:

    I would toast bagels

  47. Anne says:

    I’d toast all sorts of bread! My favorite is cinnmaon-raisin, but I love rye toast, too. And wheat. And white. And bagels. And English muffins. Hmmmm… I guess I eat a lot of toast! LOL

  48. Heather says:

    English Muffins

  49. courtney b says:

    wheat bread

  50. amy deeter says:

    Cinnamon Raisin Bread

  51. odessa frey says:

    Whole wheat sourdough

  52. amy says:

    rye bread

  53. brandi hawn says:

    lots of bagels and whole wheat breads 🙂

  54. Amanda Sakovitz says:

    english muffins

  55. Thomas Murphy says:

    I would toast egg bagles

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