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Nielsen-Massey baking extracts for the holidays

Posted on: November 19th, 2012 by Amy Martin 49 Comments

This giveaway has ended. Congrats to our winner, Linda L.

We are very excited to announce a new giveaway with Nielsen-Massey, makers of some of the world’s finest vanillas and flavor extracts since 1907. Originally founded by Richard Massey, the company is still a family-owned operation run by the third-generation of Nielsens. Their high-quality products include pure vanillas and many other flavors available all across the world. In our parts, you can find them in your nearest Williams-Sonoma or locally at Sur la Table and Sweet Basil in Scottsdale.

Nielsen-Massey uses a cold extraction process instead of heat extraction to gently pull out the flavors and preserve the taste of these ingredients in their natural state. Cold extraction is much more delicate and takes a longer time to process — think weeks instead of days — but the benefits are evident in the finished product.

One of our readers will win a set of Nielsen-Massey baking extracts – a fun giveaway just in time for the holiday season! The set will include 2 oz bottles of Pure Peppermint Extract, Pure Almond Extract, Madagascar Bourbon Pure Vanilla Extract and Pure Chocolate Extract.

Nielsen-Massey Vanilla and Flavor Extracts

Nielsen-Massey Vanilla and Flavor Extracts

All of their products are all-natural and 100 % pure. I tested the same set for myself and immediately dug into the Madagascar Bourbon Pure Vanilla as soon as it arrived (you can never have too much vanilla on-hand, in my opinion). The 2 ounce dark, glass bottles are perfect for storing in the pantry and preserving quality (not to mention more health conscious than plastic too). The Madagascar Bourbon Vanilla smelled sweet and creamy as soon as I opened the bottle and added such a richness to my baking dishes. Pure, natural vanilla flavor made cookies, cakes and frostings more rich and decadent than store-brand vanilla extracts. You can definitely taste the quality here.

Second in the set was the Pure Chocolate Extract, crafted from fine cocoa beans and exhibits the flavor of very dark chocolate. It can be added to many dishes including beverages, desserts, sauces, and even spicy foods. Try pairing it with chili peppers for a unique twist. One tablespoon of their chocolate extract equals 1 tablespoon of unsweetened cocoa powder which is very handy if you don’t have it in your pantry. I used it in my favorite Nutella-banana frozen smoothie and it brought out a deep, chocolate flavor just as if I had added a square of unsweetened dark chocolate.

The Pure Almond Extract is just as good as all the others and pairs really well with sweet flavors of vanilla, chocolate, maple and butterscotch. If you’re a baker, you know how useful a good bottle of almond extract can be! Use it to create homemade ice cream or a delicious custard.

The Peppermint Extract is one of my favorites to use around the winter season and you’ll find that Nielsen-Massey’s does not disappoint. Crafted from the finest mint oils, use the extract for flavoring your teas or peppermint hot cocoa. I love using it to whip of a batch of my infamous white chocolate peppermint bark to give as edible gifts near Christmas. Nielsen-Massey even recommends adding it to savory dishes like pork or  lamb (lamb would be especially good ) and poultry.

Though the collection will run you a little higher than grocery store vanillas and flavorings, the quality surpasses all  and it’s always useful to have high-quality baking ingredients on hand around this time of year. Good-quality vanillas and extracts make all the difference in sweet and savory dishes.  Bonus, all of the above products are kosher, gluten-free, all-natural and allergen-free!

Visit the website at  to find a store locator near you and enter the giveaway below for your chance to win a set.

One of our readers will win 2 ounce bottles of each of the following: Madagascar Bourbon Pure Vanilla Extract, Pure Chocolate Extract, Pure Almond Extract, and Pure Peppermint Extract.

This giveaway has ended. Congrats to our winner, Linda L.

The Fine Print: The giveaway is open to readers who are 18 years or older and reside in the United States. Winner will have 5 days to provide their address before another winner is chosen. In compliance with FTC guidelines, Nielsen-Massey will provide the product to the winner, complimentary. PhoenixBites received complimentary samples to facilitate the review. View our Disclosure Policy for more info.

About the Author - Amy Martin

Author of Her Plate, Amy's love of food, cooking and all things culinary keeps her endlessly plotting what her next meal will be. Her pastimes include creating in (i.e. demolishing) her own kitchen and baking far more sweets than her tiny family could ever eat.

More Posts by  | Website  | Follow Amy Martin on Twitter

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49 Responses

  1. bonnie says:

    I would use it in anything that is sweet to our lips and right to our hips 🙂

  2. Pam Flynn says:

    I would use it in my coconut cream pie recipe, chocolate pie recipe, and in all the other good things I love to cook .

  3. James Kennedy says:

    I would happily use these in the pies and cookies I bake for the holidays!

  4. Letessha says:

    I will use it to make my famous sweet potato pies.

  5. Mary Beth Elderton says:

    I found some great sounding recipes for homemade syrups I’d love to try.

  6. Jennifer B. says:

    I’d make flavored icings for my holiday cookies.

  7. Karen Lynch says:

    I make cookies and spiced nuts for the holidays.

  8. JenF says:

    I would use it in my chocolate chip cookie recipe. Yum!

  9. Kat Emerick says:

    Well I bake all the time and these would be great for my cookies and cakes.

  10. Nicole A says:

    These would be perfect in all of my winter/holiday pies, cookies and cakes, baking is my passion

  11. Holly S. says:

    These would be fantastic in my Vanilla Cinnamon pancakes. Thanks!

  12. Aria H. says:

    I would use the Madagascar Bourbon Vanilla extract in a smoothie.

  13. Cheryl Chervitz says:

    I would use it in my cookies, cakes, anything that I can bake that is sweet.

  14. Danielle Williams says:

    I have some pretty awesome cookie recipes that I could enhance with these extracts

  15. Christine says:

    Russian tea cake cookies, mousse, coffee and more.

  16. Margot C says:

    I do a lot of baking this time of year; the peppermint and the almond (along with the king of extracts ~ vanilla) would be utilized again and again in cookies and cakes. How wonderful, and this is the finest quality.

  17. Margaret King says:


  18. Micaela P. says:

    I’d use them for Christmas cookies, blondies & cakes!

  19. Janel Myers says:

    I would use the baking extracts to make loads of vegan desserts–almond cookies, peppermint brownies, etc. And to liven up vegan pancakes! My husband just started a new job on the graveyard shift, and I bet he’d love to come home to suped-up pancakes for dinner 🙂

  20. Megan Parsons says:

    Cakes and cupcakes!

  21. spirit_kim says:

    I would love to makes some great pound cake for the holidays.

  22. Judith says:

    The holidays are coming and I love to create new flavors and recipes.

  23. KHBride says:

    banana bread!

  24. Nicole Lancaster says:

    I would use these extracts to in my icings, cookies, and cakes.

  25. Liz says:

    I would use these in my Christmas baking!

  26. Deborah Anderson says:

    Monkey bread!

  27. Meryl says:

    I’d use these in chocolate chip cookies.

  28. Louis says:

    In cookies and quick breads.

  29. Maryann D. says:

    My daughter would bake with them, pies, vanilla cakes (I would like it in my tea).

  30. Jill says:

    I’d use them in ALL of my Christmas baking!

  31. Dee S says:


  32. Denise says:

    Probably cookies. 🙂

  33. Rust says:

    Cheesecake! Pound cake! cookies …. italian cream cake ….

  34. Sara V. says:

    I would love to use these in baking cookies with my mother and niece! 🙂

  35. Shawna says:

    I’d make the Fiesta Mole Sauce for Chicken Bake. I’d also bake lots of cookies! Thanks for the chance!

  36. carole says:

    would love to try it in chocolate chip cookies … grandkids favorite!

  37. Brandy says:

    vanilla ice cream or chocolate chip cookies.

  38. phxbne says:

    chocolate cake with vanilla frosting

  39. CATHY TRUMAN says:

    I would use them in pound cakes and breads.

  40. I would use a drop or 2 of the Chocolate and Peppermint extract in a awesome Mexican Chocolate Hot Cocoa! And the others I would use in my mixtures for Peach Crisp, Apple Crisp…

  41. Eva says:

    sugar cookies!

  42. D Schmidt says:

    I think I would make vanilla cupcakes

  43. Nancy says:

    I’s use these extracts for cookies, and candies!

  44. Sherri Lewis says:

    I would use them in the Christmas cookies we will be baking

  45. Kristina G. says:

    I would use it for all my cookies and baking needs! I hope I win because I am already excited to use them!!!! 🙂

  46. manda says:


  47. Blessie Nelson says:

    I want to use this extract to make a fresh butter cream frosting for my sugar cookies!

  48. Chuck says:

    Christmas cookies and tollhouse cookies.

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